A passionate ITEC qualified beauty therapist/Lecturer and postgraduate of many holistic treatments, Noelle O'Connor has also undertaken studies in the Boston MIT Entrepreneurial Masters Program. Noelle has been in the spa and salon industry for nearly two decades. She began her career in a single cubicle beauty room behind a local hair salon and built it to Ireland's First Beauty Chain, Ealu Spa Therapy while setting up a distribution company Skin Logic supplying the leading beauty products in Ireland and the UK.
Noelle decided to finally develop her own line of products, due to the lack of 100% natural ingredient concious sunless tan products on the market. Noelle wanted products that would firstly preserve her skin, while hydrating at the same time. Frustrated by expensive, skin drying, chemical loaded, un-natural tans on the market, she decided to do some research of her own. The more she researched the more she wanted to create a tan that was organic natural and that worked really moisturized the skin rather than dry it up like most tans available. TanOrganic was born. The company has grown rapidly, with ever increasing sales to salons (who are after all the experts in skincare), and fantastic reviews from the media.
Knowing she had a great product Noelle decided to go on to Dragons Den to hopefully secure an investment and the experience and contacts of a Dragon. The Dragons were very interested in Noelle's product and in the end Dragon Gavin Duffy took 45% of the company for €50,000. A year on and TanOrganic is the most successful Dragons Den company so far, notching up €1 Million in sales in the first 3 months of trading and growing from strength to strength ever since. Being the perfectionist she is, Noelle is determined to bring only 100% natural products to market. Her aim is to keep the entire product sentimentally friendly as well as natural and organic.
“Beauty therapists, including myself, have been asking for truly natural sunless products using certified organic ingredients assures discriminating users that the natural claims are real. Having a very fair skin I used fake tans for over 20 years and felt there was a gap and need for a tan that was natural, non dehydrating and could double up as an anti-ageing body treatment at the same time. If I am going to apply a product continuously on my skin, why not make it a product that is hydrating and anti-ageing at the same time? With this in mind I set about sourcing ingredients and developing my very own formula. Now my fake tan becomes another part of my antiageing skin care routine as well as giving me a healthy, natural safe tan.” - Noelle O'Connor